Curriculum Vitae

Place and date of birth:   Weimar (Germany), 18/02/1965
Marital status:   Married, two kids
Nationality:   German

Employments: since 2/2008 Freelance Consultant
Betting Companies
Consultancy for betting companies on development of a market entry strategy and relevant marketing activities in Central and Eastern European countries.

Technology Company
- Draft of business plan + development of a market opening strategy for a start-up company offering a tracking system for media companies.

10/2006 – 1/2008 Servecast Ltd. (Ireland), Hamburg
one of the leading New Media companies in the UK. Realisation of customized video portals for e.g. sport organisations (Manu, Liverpool) and broadcasters (Setanta, BSkyB). Target was to establish consulting, marketing and sales activities in Europe and to extend the strong position to continental Europe.

Director Business Development Central Europe
with the responsibility to position Servecast as a relevant partner; to consult potential clients on the potential and possible activities in the area of New Media; to draft proposals and to negotiate contracts on the realisation of professional, customized video portals:
Full responsibility for planning, developing and implementing of company’s strategy and activities in German-speaking markets, Scandinavia and CEEC.
Build-up of office infrastructure in Hamburg.
Market research and verification of potential business and cooperation.
Introduction of products and services and development of a basis for business relations with media & entertainment companies, publishing houses, Telcos/ISPs, internet portals, sport organisations, betting companies, marketing agencies and companies.
Preparation and negotiations of offers.
Coordination of team at the company in discussions with potential clients.     


7/1996 – 9/2006 Global Sportnet Sport Marketing, Hamburg
one of the leading European companies in the marketing of media rights with focus on media and advertising rights to matches of football clubs and associations in international competitions. Target was to position the company as relevant market player and to expand the business into other areas right-wise and activity-wise.  

2/2004 – 9/2006 Director TV & New Media Central and East Europe
with the responsibility to establish/keep close contacts to decision makers in sports organisations and media companies, to market rights most profitably, to build up/consolidate a position as a leading marketing agency and reliable partner, to expand into other areas (e.g. sponsoring, New Media).
Continue previous tasks with extended responsibility as well as:
Support in strategic planning of agency’s activities and responsibility for realising the targets in the area of TV rights and New Media.
Responsibility for the expansion of the agency's activities and verification of the profitability of further rights, activities, and businesses, draft of concepts for marketing and acquisition of respective rights (e.g. different sport, co-operations).
Negotiations and conclusion of contracts on television and advertising rights European-wide.

4/2000 – 1/2004 Director East European Operations
Continue previous tasks with extended responsibility as well as:
Responsibility of the sales activities of the TV and New Media department’s team.
Support in verifying the profitability of further rights, draft of concepts for marketing and acquisition of respective rights (e.g. different sport).
Negotiations of contracts on television and advertising rights and sponsoring rights in CEEC.
Market research and check of rights packages and/or services of other agencies (for possible co-operations).
Establishing of local activities through an office in Hungary.

7/1996 – 3/2000 Head of East European Department
Establishment and maintenance of contacts to decision-makers at media companies, sport clubs and federations in Eastern Europe.
Preparation of contracts on television and advertising rights in CEEC.
Search for partners in the respective countries and coordination of the activities of the agency's partner network.




6/1994 - 7/1996 DIMA Sport Promotion
Agency has been founded as a part of DIMA Sport, a multi-functional sports complex, to improve the marketing of the sports complex i.e. through the organisation of ATP tennis tournaments and to optimize the usage of the infrastructure through the development of other activities e.g. tennis school for young professionals.    

Project Manager
with the tasks to build up the agency and to realise further activities.

Director Organisation ATP tournaments
with the responsibility to establish an ATP tennis tournament and to implement organisation and marketing of the tournament professionally.   

8/1992 - 5/1994 Organising Committee of German Gymnastic Festival Hamburg '94
Top event of the German Gymnastic Federation (every 4 years) with around 650 non-professional and professional events within a week and more than 100,000 participants. The Gymnastic Festival in Hamburg met its objectives to be the first ever Gymnastic Festival which has been organised and marketed according to professional requirements.   

3/1993 - 5/1994 Head Organisation Press Centres
with the responsibility to realise one main press centre and several sub press centres at different locations integrating sponsors and suppliers with the goal to meet the requests of professional and non-professional journalist (internal media).

8/1992 – 5/1994 Co-worker at the PR and Sponsoring department
Assistance in planning, organisation and realisation of the departments’ activities.

5/1991 - 4/1994 German Tennis Federation
Responsible for the presentation of the German Tennis Federation in
public media, coordination of internal media, and organisations of all
press activities throughout the tournaments in Germany.  

Permanent Freelancer
with the tasks to realise professional working environment for the
journalists at all tournaments and to arrange e.g. appointments for
interviews etc.






Expertise: - Extensive experience in sales of New Media products and services,
acquisition and marketing of media rights as well as sponsoring
rights.
- Development and realisation of market entry concepts, overall
business strategies and accompanying marketing activities.
- Installation of sales organisations in the DACH region, CEEC and
Scandinavia on the basis of substantial knowledge of the markets.    
- Positioning of companies as dominant market participants
European-wide.
- Market research and verification of business potential on the basis
of comprehensive experience and knowledge.
- Increasing customers’ satisfaction and company’s profitability
through intensive personal customer care.
- Team responsibility.
- Evaluation of requirements for sport event infrastructure and
services (e.g. press centres), draft of planning and realisation
documents as well as costs projections.
- European-wide network of contacts to decision makers in the area
of media (broadcasters, publishing houses, Telcos/ISPs, internet portals), and sports organisations.
- Responsibility for DACH region, Scandinavia, and CEEC.

Education: 2/1995   Diploma Sport Sciences
9/1990 - 5/1994   Study of sport sciences, adult education and business administration at the University in Hamburg

Language skills:   English, business fluent
  German, mother tongue

Knowledge:   Office software (Windows, Mac, Excel, Word, PowerPoint)  
  Several marketing and sales trainings


Contact Details: Xxx Xxxxxxxx
Xxxxxxxxxxxxxx xx
21031 Hamburg
Germany
T: +49.40.6488 2550
M: +49.172.910 96 98
E: xxxxxxxxxxxx@xxx.xx