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CTC.

Seeking for a creative management position which allows me to drive conceptual, design leadership and creative framework. Looking to create world-class marketing solutions and visual design strategies by applying my strong background in design, and extensive knowledge of interpreting business and brand strategies.

Almost 10+ years of experience in IT creative labs, assuming various positions. Accustomed and flexible to a fast paced change environment where deadlines are a priority and handling multiple assignments simultaneously is a requirement. Hard-working, creative, strong team player, professional, organized, detail oriented, work well under pressure in meeting deadlines, enjoy interacting with professionals at all levels and able to adapt to many different work environments. Result oriented leader.

Corporate web designs and portals, User Interface Designs for software’s, print media, promotions, Software package development, Managing outsourced production, Client dealing, trademark graphics, structural packaging, merchandising and branding for new emerging products. Highly experienced in internal brand and creative teams as well as in outside resources such as design, branding, structural suppliers, printing suppliers and fabricators. Extensive background in creative communication and organizational expertise with a proven track record of creative solutions providing marketing efforts with marketing tools that effectively reach and resonate with targeted consumers and marketing strategies.

LOGICIEL INFOSYS
Design head, Creative
April 2001 – till date

Logiciel Information Systems (LIS) is the United Nations IT development lab for DevInfo. popularly known as DevInfo Support Group (DSG) with the head office at New York UN headquarter. It facilitates and works in tandem with various national and international organizations like UNICEF, USAID, UNDP, UNFPA, WFP, Planning Commission of India, Census Board of India, UNDGO, UN Habitat etc.

The key responsibility areas included client interaction and understanding product requirements for their UI and promotional material designs and managing the design team. Enhancing and reinforcing the DevInfo brand visibility through various marketing and design initiatives for all DevInfo adaptations. Coordination with the development team and various external agencies.

PROJECTS

DevInfo 5.0
DevInfo a UN endorsed database system designed to monitor the Millennium Development Goals—the framework that captures the dreams of the billions living on this planet for a tomorrow free from poverty, with peace and harmony for all.

DevInfo 5.0 is used by all the UN country teams, all the UN member countries. It has also been adapted to provide real time information in emergencies such as the recent tsunami.

The brief was to position the DevInfo brand as a key enabler, a handy yet powerful tool that can be easily used, deployed on the desktop and over the internet, cater customized as per country requirements.

We came up with “Facts. You decide” as the punch line. The campaign pitched a new brand identity for DevInfo. It included an interactive web site http://www.devinfo.org and an online web version of the software http://www.devinfo.info, along with 14 elaborate e-learning modules http://www.devinfo.info/e-learning_advance — product packaging folders, brochures, posters, card CDs and many other collaterals for product trainings.

MY ROLE
My role touched upon managing the entire branding cycle—from Client meetings to project documentation, brainstorming on the strategy, choice of media, and production. This involved walking a tightrope; between contributing creatively to the design process, striking partnerships with key vendors, coordinating between the design and the development team, all while sticking to the tight deadline.

BRANDING & MARKETING INITIATIVES for DevInfo / ChildInfo
- UI-Design, conceptualization and brand promotion of UN’s most ambitious database organizing software program, ChildInfo. Implemented and adapted in more than 82 countries, ChildInfo has been used successfully to monitor social and human development in South Asian, Latin American and African countries.
- Taking the UI-design for ChildInfo through various stages till today as its popularly known as DevInfo5.0.
- Executed the overall design congruency and reaffirmation of the ChildInfo and DevInfo4.0 and 5.0 brand identity through Logo design, UI-design, corporate CD & web presentations,  web site ( http://www.devinfo.org ) and a constant maintenance with up gradations every quarter, brochures, Posters, collateral, newsletters, Packaging -folders, press kits, give-away event promotional campaigns, organizing training material etc.
-e-learning modules for DevInfo 5.0 ( http://www.devinfo.info/e-learning_advance )
- Brand building for CensusInfo India 2001& 2002, Malawi Socio-Economic Development, Tanzaniaian Socio-Economic Development and 82 other countries and government agencies that adapted the DevInfo technology through promotional materials. The online versions of few are listed below:
http://devinfo.info/tsed
http://devinfo.info/maseda
http://devinfo.info/regionalmdg
http://devinfo.info/moneeinfo

Online Flash presentations:
http://www.devinfo.info/galleries/urbaninfo
http://www.devinfo.info/support/mics_malawi
http://www.devinfo.info/galleries/southasiayouthatlas
http://www.devinfo.info/galleries/keninfo
http://www.devinfo.info/galleries/southasiafitforchildren
http://www.devinfo.info/galleries/brazilchildequity

MICS (Multiple Indicator Cluster survey) - UNICEF
International household survey program developed by UNICEF. Since 1995, nearly 200 MICS surveys have been implemented, These surveys are a major source of data for monitoring the Millennium Developments Goals as well as the other major international goals and commitments
MY ROLE
User Interface design. designing a 5 click database creation tool for UNICEF.

THE MILLENNIUM DEVELOPMENT GOALS REPORT 2006 – United Nations
This report is based on master set of data that has been compiled by inter-Agency and expert group on MDG Indicators led by the department of Economic and Social Affairs of the United Nations Secretariat.

MY ROLE
Layout design, conceptualization to the production of the final MDG book was an achievement that was successfully delivered on a tight deadline. The book was distributed across the UN agencies world wide.

THE UN STATISTICAL COMMISSION 1947-2007
Issued on the occasion of the 60th anniversary of the work of the United Nations
Statistical Commission and prepared by the Statistics Division, Department of
Economic and Social Affairs of the United Nations Secretariat.

MY ROLE
Layout design, conceptualization to the production of the final Statistical Commission book, 6 fold brochure and poster was done and released successfully in February, 2007.

DESIGN CONCEPTS FOR OTHER AGENCIES
- Initiated the design of complete organization  website http://www.logicielinfosys.com
- Interaction with Clients for design implementation of various B2B and B2C websites like:
- http://eartdistrict.com
- http://clearessence.com
- http://wrapsacks.com
- http://sweetsunnah.com
- http://leadlings.com
- http://www.iworkforapainintheass.com
­- http://www.mysticreplicas.com
- http://www.nge-tft.com
- http://www.servbids/vip/index.php
- http://www.planet3tech.com


NetAcross
Sr.Visualizer
April 2000 – April2001

NetAcross was the IT division for Modi group of Industries headed by Mr. Manish Modi (entrepreneur) with team strength of 350 professionals approx. The organization was later merged with Intiqua plt. (Singapore based IT company)

Job profile
The key responsibility area was to work in tandem with the team comprising of Quality Analyst, Content developer, code developer and the creative head to achieve the preferred UI-design, and w3 standard HTML codes for various on-shore and off-shore clients.

PROJECTS

- http://india.makemytrip.com
The on-shore client had a big dream to launch India’s biggest travel portal with a difference. The challenge was to achieve a mega portal with a handful of information. I decided to start the project with the first step, which was designing and branding the logo. I designed and conceptualized almost 78 logos for the client and he was overwhelmed with the efforts. The project is still one among the most successful portals in the Indian travel industry.

- http://buildurpc.com
Samsung India had launched an online effort for venturing in India’s first customized personal computers for the public. User could select the compatible hardware of his choice and the portal would give a quotation to him.

- http://cybermotif.com
A Singapore based IT solution company. The responsibilities covered brand Identity in the  corporate world. Online animated website and logo design.


MY ROLE
Design the UI interface for the project. The Interface design was made in tandem with the client’s idea. It took several meetings and brain storming sessions with the client to fulfill his need for the UI-design suited for his line of business.

- http://www.netacross.com
The official website for the company was conceptualized, hard coded and maintained by me. Regular updates and the systematic planning for maintaining corporate identity was a regular job initiated by me.

STRATEGIC CONCEPTS FOR OTHER AGENCIES
- Initiated various other ideas and strategies to gain projects from the corporate world. Assisted the Project manager in various meetings with the existing and prospect clients to understand the project requirements.
- http://www.cannonindia.com
- http://www.lifeinsuranceindia.com
- http://www.eicherworld.com
- http://www.netwala.com
- http://pamper.com

Friedman Computer Limited (fcs)
Media developer and Visualize.
March 1999 – April2000

Fcs is a sister concern for ACE technologies located in California, with business from repeat customers, most of which are in the Fortune 500.

Job profile
Working under tight deadlines and pressure with a small team, though handling few of very prestigious clients for their weekly advertisements (for Hindustan times and Times of India) to their web presence sums up my role with the organization.

PROJECTS

- Insta Objects: A marketing oriented corporate CBT for the customers who are looking for high-end web enabled solutions for their companies and business.

MY ROLE
Part of the planning comity for the user interface flow of the project. Design and implementation of the project.

- Hewlett Packard
- IBM
- Cannon: Fcs is a solution provider to a many fortune 500 companies. The regular print and web advertisements for these clients were the task.

MY ROLE
Conceptualizing and cracking the creative idea for the advertisements to stand out of the lot was a part of my duties. This required a lot of back and forth interaction with the client and brain storming that also helped enhance my skills.

- ACE technologies: Development and maintenance of the corporate website was a part of regular activity to my profile.

Network Programs India (NPI)
Creative designer
January 1998 – March1999

NPI started as a joint venture between GE Plastics and FITCH to address an unmet market opportunity. Consumer goods, electronics, telecommunications, industrial products and healthcare are just a few of the industries where the NPI networks.


Job profile
Integral part of streamlining the bridge between the technology and the creative department. Design and development of Telstra CBT (Gosp Data product).
Working in a big team, broadened my horizon to realize that every team member is a resource to be deployed to the best.

PROJECTS
- Telstra (Australian Telecommunication company): Development of the Computer based training (CBT) for that new product called a GOSP DATA PRODUCT.

MY ROLE
Streamlining the flow of the product and designing the user Interface helped me build my first corporate identity.

Expert in Microsoft office tools and MS Project, expertise in Graphic design and graphic design tools like Photoshop, Illustrator, Corel draw, Sound editing, Flash, premier(video editing), HTML, java scripting etc…, and knowledge of Instructional Design concepts,
E-learning, Multimedia, Web design & development, and Print media.

10.2 Lac/annum