02.07.2020

What actually is Programmatic Recruiting?

Over the past three months the discourse on the market taught me that it is necessary to position programmatic recruiting in a clearer manner. That’s why I am going to continue with the topic from my previous post. What actually is programmatic recruiting?
Previously I wrote about programmatic recruiting and stepping out of the comfort zone in this regard (post & pay). I also mentioned how to question one’s status quo and identify new potential especially during times of crisis.

I am aware that I am not telling you anything new here when I write about consumer advertising and the development of programmatic ad networks from the early 2000s.

But let’s take a step back.

The advertising of products or jobs started with ads. Whether in the shop window or at the company building (“Sales representative wanted”). A larger target group was then reached via print and online media, but the principle of communication was the same: “one to many”, with a corresponding loss of coverage and the hope of a qualitative return (post & p(r)ay). This is usually combined with an elaborate and inadequate evaluation and assessment of the key performance indicators (KPI) and therefore little transparency of the return on investment (ROI).

With the development of the Internet and the evolution in the tracking of user data (user & data tracking), the revolution in target group-oriented advertising, programmatic advertising, became possible. As a user, you know it yourself when you enter a search term and the paid advertising is tailored to your interests. Or the well-known example of the shoes that you were interested in online and that came back haunting your right across your internet journey (re-targeting).

Programmatic is the interaction of user data and the targeted playout of campaigns for these users.

Programmatic also means, based on the resonance of these campaigns, that further targeting can be improved continuously and in real time using intelligent technology.

Programmatic is a technical solution that can handle this amount of data intelligently. A software solution that continuously learns (machine learning), derives from what it has learned, recommends and optimizes it.

Programmatic recruiting is therefore not multiposting, no social advertising and no buzzword or hype, but the future for target group-oriented and efficient addressing of your potential candidates! Ask any advertisers or marketing experts, they are already one step ahead!

Programmatic recruiting is a machine-optimized, rule-based approach to market job advertisements with the highest relevance and precision:

• The right job ad
• to the right applicants
• at the right time
• and the right costs!
• Transparent, fully automated and intelligently controlled!
  

In partnership with Joveo Inc., we at JoinVision provide true programmatic recruiting using the technology required for this.

The trend in job marketing is unstoppable, programmatic recruiting is the future of efficient candidate search!

Employees are your most important asset, new talent is the fuel to implement successful future strategies. Programmatic recruiting can help you reduce your personnel recruitment costs and time by up to 40%. A faster recruitment by targeting the right talent through the right channels leads to immediate sales increases or cost reductions in your company.

A specialist earns an average of around € 500 per day for your company. Assuming that through programmatic recruiting you fill this position one month earlier, what does that do for your company or your customer? With 20 working days, that's 10,000 euros in sales!

Be part of the future of recruiting, invest in the right and timely recruitment using the right technology!